HVAC Company Grows Local Visibility by 55% in 90 Days
An HVAC company saw a 55% increase in local visibility in just 90 days. See how Share of Local Voice helped them stand out in local search.
Client Overview
A local HVAC company offering heating, cooling, and ventilation services sought to increase its online visibility and secure more service calls during the busy winter and summer seasons. Although known for their prompt and reliable service, they faced fierce competition from larger providers and struggled to rank for essential keywords such as “furnace repair near me” and “AC installation.” Their existing GBP listing had low engagement and few reviews, impacting their ability to attract new customers.
The company aimed to establish a stronger presence in local search results, focusing on high-value keywords that would generate calls and appointment bookings.
Execution
We deployed the SoLV service to target three primary keywords: “HVAC services,” “furnace repair near me,” and “AC installation.” Weekly GBP posts were created to promote seasonal services and share maintenance tips. The review generation add-on encouraged satisfied customers to leave feedback, improving their online reputation. These efforts were complemented by detailed weekly reporting to track progress and fine-tune the campaign.
The Results
Over the 90-day campaign, the HVAC company achieved notable improvements in visibility and lead generation, particularly during peak service seasons.
- A 55% increase in Share of Local Voice.
- A 45% growth in leads, including calls and service requests.
- Consistently ranked in the 3-Pack for all targeted keywords.
- 20 new 5-star reviews, raising their average rating to 4.8 stars.
