Plumbing Company Increases Leads by 40% in 90 Days
A plumbing company saw a 40% surge in leads in just 90 days. Discover how our Share of Local Voice targeted local strategy fueled their growth.
Client Overview
A local plumbing company specializing in emergency repairs and water heater installations faced challenges with online visibility. Despite being well-regarded for their quick response times and quality work, they struggled to compete with larger plumbing services in local search results. High-priority keywords like “emergency plumber near me” and “water heater repair” were yielding inconsistent rankings, resulting in missed opportunities to attract new customers.
The company’s objective was to enhance its local search presence, increase inbound leads, and secure a consistent ranking in the 3-Pack for its most important service keywords.
Execution
We implemented the SoLV service by focusing on three core keywords: “plumber near me,” “emergency plumber,” and “water heater repair.” Weekly GBP posts were created to highlight the company’s expertise, including quick tips for plumbing maintenance and completed project showcases. Additionally, review generation and management were added to the campaign to encourage satisfied customers to leave positive feedback, building credibility and improving their online reputation.
The Results
Over a 90-day period, the plumbing company experienced a significant transformation in their local search performance.
- A 50% increase in Share of Local Voice.
- A 40% growth in leads from local search, including phone calls and direction requests.
- Consistently ranked in the top 3 of the Map Pack for all targeted keywords.
- 15 new 5-star reviews, raising their average rating to 4.9 stars.
