Cleaning Company Secures Local 3-Pack Spot in 90 Days
This cleaning company landed in the Google 3-Pack in just 90 days with our Share of Local Voice hyperlocal strategy. See how we made it happen.
Client Overview
A local cleaning company specializing in eco-friendly residential and commercial cleaning solutions sought to improve its visibility in local search results. Despite maintaining a loyal customer base, the company faced challenges competing with larger franchises and other providers in the area. High-value search terms like “eco-friendly cleaning near me” and “office cleaning services” yielded inconsistent rankings, and their GBP listing was underperforming.
The company’s goal was to enhance its online presence and consistently rank in the 3-Pack for key service terms, ultimately driving more leads and customer engagement.
Execution
To achieve these goals, we implemented the SoLV service targeting three main keywords: “cleaning services,” “eco-friendly cleaning near me,” and “office cleaning services.” Weekly GBP posts were scheduled to maintain engagement, featuring optimized content and high-quality visuals. We also added review generation and management to encourage satisfied customers to leave positive reviews, further enhancing their credibility and trustworthiness.
The Results
Over a 90-day period, the cleaning company experienced significant improvements in local search visibility and customer engagement.
- A 45% increase in Share of Local Voice.
- A 30% rise in leads, including phone calls and direction requests.
- Consistently ranked in the 3-Pack for all targeted keywords.
- 10 new 5-star reviews, raising their overall rating from 4.3 to 4.8 stars.
