Home Decor Brand Boosts Online Sales with 70% Visibility Growth in 90 Days
This home decor brand grew online sales with a 70% boost in visibility. Learn how Share of Local Voice helped drive their success in just 90 days.
Client Overview
A boutique home decor brand specializing in handmade furniture and decorative accessories faced challenges with local online visibility. Despite offering high-quality products and having an aesthetically pleasing website, their brand was overshadowed by larger retailers in local search results. The company wanted to capture more traffic from local searches for terms like “handmade furniture near me” and “unique home decor.”
With a growing inventory and a loyal customer base, the brand sought to expand its reach by improving local search visibility and increasing website conversions from their target audience.
Execution
We implemented the SoLV service, focusing on three critical keywords: “handmade furniture,” “home decor near me,” and “unique home decor.” Weekly GBP posts were tailored to feature new product arrivals and showcase customer testimonials. To drive conversions, we included review generation efforts to encourage satisfied customers to share their experiences, enhancing the company’s credibility. E-commerce tracking was integrated to monitor how local search improvements influenced online sales.
The Results
After 90 days, the home decor brand experienced a surge in local visibility and online sales, successfully reaching their target audience.
- A 70% increase in Share of Local Voice.
- A 60% growth in online sales, driven by improved local search rankings.
- Secured a top spot in the 3-Pack for all targeted keywords.
- 15 new 5-star reviews, elevating their average rating to 4.9 stars.
