Fitness Equipment Store Increases Sales by 65% with Improved Local Visibility
A fitness equipment store boosted sales by 65% with enhanced local visibility. Find out how Share of Local Voice transformed their online reach.
Client Overview
A fitness equipment retailer offering high-quality treadmills, weights, and home gym systems struggled to compete with national chains dominating local search results. The company relied on walk-in customers and occasional online sales but lacked a consistent strategy to attract customers searching for terms like “fitness equipment near me” and “home gym systems.”
With the rise in demand for home fitness solutions, the retailer needed to strengthen its online presence to capitalize on this growing market and drive more foot traffic and online purchases.
Execution
The SoLV service was implemented with a focus on three primary keywords: “fitness equipment near me,” “home gym systems,” and “weight training equipment.” Weekly GBP posts were created to promote new product arrivals, seasonal discounts, and in-store events. Review generation efforts were initiated to encourage satisfied customers to leave positive feedback, reinforcing the retailer’s credibility. The campaign also included tracking the impact of local search improvements on both in-store visits and online sales.
The Results
In 90 days, the fitness equipment retailer saw dramatic improvements in visibility, customer engagement, and sales performance.
- A 75% increase in Share of Local Voice.
- A 65% growth in total sales, with a strong mix of in-store and online purchases.
- Ranked in the 3-Pack for all targeted keywords.
- 20 new 5-star reviews, boosting their overall rating to 4.8 stars.
